JAIMO | Car accessories & apparel

The home of car accessories,
apparel and more

Who are we?

About me

Meet Jai

My name is Jai Morris. I’m 20 years old, born and raised in Melbourne, Australia, and cars have been a part of my life for as long as I can remember.

For me, cars have never just been a way of getting from one place to another. There’s something about the connection between you and the machine that’s hard to explain unless you feel it yourself: your hands on the wheel, your feet on the pedals, feeling every bump through the car, hearing the engine climb through the revs and the exhaust behind you.

Driving has always been a way for me to express myself.

The car you choose. The way you build it. The little details you change. The roads you drive. The people you meet because of it. Every car ends up carrying a little bit of the person behind the wheel.

The idea

Where JAIMO began

And then there’s the community around it. Different cars, different people, different backgrounds, all brought together by the same passion.

I wanted to build something with its own identity. Something people could connect with. Something with personality.

That’s where JAIMO came from.

I want JAIMO to create things that have character. That feel like something made by people who actually understand why we love cars.

JAIMO

The spark

JAIMO represents the spark.

The spark that starts an engine. The spark of a new idea. The spark that keeps you moving when things get difficult.

And the spark that exists throughout the car community, the thing that can bring two complete strangers together simply because they love the same machine.

A first look